Working PreviewContent and imagery are currently being reviewed with Bruce.

Current Coordinates

Bruce Now

The next chapter is not about doing everything. It is about discovering what is worth doing.

Current Portrait

A relaxed, contemporary photograph of Bruce.

Open to

Open to the right conversations.

Thought-provoking conversations

Select advisory involvement

Early idea exploration

Connections between people and opportunities

Mission-driven projects

Innovation with practical value

Projects that are genuinely interesting, useful or surprising

Current Curiosities

Current Curiosities

A few areas currently pulling Bruce's attention.

Ideas that preserve human stories and knowledge

Technology that strengthens families and communities

Better systems for food, health and human dignity

New uses for artificial intelligence

Overlooked inventions that deserve another look

Selected Adventures

Selected Adventures

A partial record of the journey. More stories coming soon.

University of Wisconsin–Madison engineering period

Early work with Motorola

Founding Prototype Design Services

Development and commercialization of electroporation equipment

Collaboration connected with Oliver Smithies

International expansion

U.S. currency durability project

Public laser projects

Transition from Prototype Design Services to IdeaToMarket

Current creative chapter

Bring Me an Idea

Still curious. Still asking. Still open to what comes next.

Have an idea, problem or opportunity worth exploring? Start by choosing the kind of conversation you need.